Logo System | Basics | BRAND GUIDE CENTER Skip to contents

BRAND GUIDE CENTER

blog

Language

Logo System

Visual Guideline_Basic Go to Logo Download

The Group logo is our face to the world.
It marks the beginning of CJ's unique visual identity.

The CJ logo serves as a core asset for brand recognition and asset value, which requires careful and precise usage in strict accordance with our guidelines.

Logo Color

Colors may vary in brightness, saturation, etc., depending on the materials, so be sure to implement them uniformly and consistently.

  • CJ BLUE

    PRINT
    CMYK 90 / 40 / 0 / 0
    PANTONE 285C
    DIGITAL
    RGB 0 / 110 / 205
    # 006ECD

  • CJ YELLOW

    PRINT
    CMYK 0 / 43 / 93 / 0
    PANTONE 1375C
    DIGITAL
    RGB 255 / 151 / 0
    # FF9700

  • CJ RED

    PRINT
    CMYK 0 / 90 / 77 / 0
    PANTONE RED 032C
    DIGITAL
    RGB 239 / 21 / 30
    # EF151E

  • CJ BLACK

    PRINT
    CMYK 0 / 0 / 0 / 100
    DIGITAL
    RGB 0 / 0 / 0
    # 000000

  • CJ WHITE

    PRINT
    CMYK 0 / 0 / 0 / 0
    DIGITAL
    RGB 255 / 255 / 255
    # FFFFFF

  • CJ GRAY

    PRINT
    CMYK 0 / 0 / 0 / 55
    PANTONE Cool Gray 7C
    DIGITAL
    RGB 151 / 153 / 155
    # 97999B

Logo Color with Background Color

Make sure to adjust the logo color for visibility according to the background color.

white background - Full color logo, Gray color logo / White color logo - blue background, Yellow background, red background / black background - Full color logo, White color logo, Gray color logo

Don’ts

Here are some common misuses, so be sure to avoid them.

  • If you change it to an arbitrary ratio
    DON'T
    Avoid changing the color ratio arbitrarily.
  • If you use Blossom Symbol separately
    DON'T
    Avoid using the Blossom Symbol separately without the Wordtype.
  • When using the logo in black color
    DON'T
    Avoid putting the logo in black.
  • When used over a background color similar to the logo color
    DON'T
    Avoid using the logo on a similar background color.