Domestic Brand Policy

Adhering to the brand system is key to protecting the power of the brand.

To secure its competitiveness as a ‘global lifestyle and culture company’,
CJ has established a ‘corporate brand-centered system’ to ensure the effective endorsement of individual brands and strengthen the positioning of the group brand.
Please strictly follow the brand policy to ensure that Brand CJ continues to grow stronger.

Brand System

We have developed our brand system to strengthen the group’s brand identity and communicate the unique characteristics of each corporate brand.

Group's brand structure

Corporate Brand

Corporate Brand Notation

Apply the group logo only to corporate brands that include CJ in their corporate name.
- Corporate brand with group logo
- Corporate brand without group logo
To protect and nurture the CJ Group brand, it is necessary to engage in prior deliberation with the group Brand Management Team before applying the group logo to any corporate brand.
Affiliate Division Name Notation

Since the name of an affiliate's division may change according to the company's strategies and organizational change, do not make it a brand (Group Logo Not Applied).
- CJ ENM 엔터테인먼트 부문
- CJ 제일제당 BIO사업부문

Individual Brand

Individual brands are represented by their respective corporate logos.

Individual brands with corporate logo

Common Infra

The name CJ may be applied to common infra, but the group logo should not be used.

Common Infra refers to businesses, services, facilities, and online and offline platforms that embody the group's values and visions. The following criteria determine what qualifies as group's common infra:

1. Those that contain the group's management philosophy, including talent, ONLYONE, and shared growth.
2. Those that generate synergy for the group through multiple affiliates combined.
3. Those that deliver the group's values and vision while functioning as a platform for research, education, and development to nurture the group's future culture and lifestyle.

Don’ts

Here are some common misuses, so be sure to avoid them.

DON'T

Avoid representing an individual brand with the group logo.
DON'T

Avoid applying the group logo to common infra.
DON'T

Avoid applying the group logo to an affiliated company's division name.
DON'T

Avoid arbitraily using the group logo without prior deliberation with the group brand management team.