Domestic Brand Policy
A guide to the brand policy for the CJ Group and its domestic affiliates
Overseas Brand Policy
Adhering to the brand system is key to protecting the power of the brand.
To secure its competitiveness as a ‘global lifestyle and culture company’,
CJ has established a ‘corporate brand-centered system’ to ensure the effective endorsement of individual brands and strengthen the positioning of the group brand.
Please strictly follow the brand policy to ensure that Brand CJ continues to grow stronger.
Brand System
We have developed our brand system to strengthen the group’s brand identity and communicate the unique characteristics of each corporate brand.
Corporate Brand
Apply the group logo only to corporate brands that include CJ in their corporate name.
When using the same corporate brand as used domestically
When using the name of an overseas business unit as its corporate brand
In the case of using a separate corporate brand overseas, it is prohibited to use it domestically and should be used separately.
- Corporate brand used domestically
- Corporate brand used overseas
To protect and nurture the CJ Group brand, it is necessary to engage in prior deliberation with the group Brand Management Team before applying the group logo to any corporate brand.
Corporate and regional names should be written in text.
Individual Brand
Individual brands are represented by their respective corporate logos.
Overseas Regional Headquarters
Overseas regional headquarters should bear the group logo, while the names of the regional headquarters are displayed separately.
Don’ts
Here are some common misuses, so be sure to avoid them.
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- DON'T
- Avoid combining the corporate logo with a regional name
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- DON'T
- Avoid using the group logo to represent an individual brand
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- DON'T
- Avoid combining the group logo with a regional name
