Motion
A guide to animation principles.
Visual Language System
The new visual language system for the Group captures the unique dynamism that enables CJ to lead lifestyle changes.
This system offers visual consistency and scalability to convey the essence of CJ.
Check our guide to accurately express CJ’s identity.
Visual Language
We have enhanced user convenience while preserving the group's unique brand assets to adapt to new business environments, markets, diverse customers, and media sources.
Design Concept
We created the basic shape by gradually contracting and expanding the organic internal and external shapes of the CJ Blossom Symbol. Based on this process, we finalized the layout and pattern to establish a visual language system that distinctly expresses CJ's dynamic motion.
Layout
Arrange the basic shapes to make a composition and crop them to the required proportions to create a layout.
After arranging the basic shapes, crop them to the required proportions.
Layout composition
Presentation
Once the layout is established, apply solid colors, gradients, lines, and patterns to generate various outcomes.
Gallery
These examples showcase the versatility of the group visual language system.
2022 MAMA AWARDS
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