Visual Language System
A guide to CJ’s visual language system.
We have established animation principles by defining movements suitable for CJ.
Apply these principles to infuse your video with greater vitality. Follow the guidelines to produce a more polished video.
Animation Principles
Motion is one of the most effective ways to convey the ‘Sense of Energy’ that Brand CJ’s visual language embodies. The speed is defined by the following two types.
- A This basic motion is used to express the vibrancy of change.
- B This motion is used for more discreet and serious communication.
Logo Animation
This is the most fundamental logo animation created with CJ’s animation principles.
On White
On Black
Signature Motion
The signature motion captures the moving visual language alongside the logo animation.
Motion Assets
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Energy Unit Animation
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External Energy
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Internal Energy
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Energy Unit Pattern Animation
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Pattern A
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Pattern B
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Pattern C
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Pattern D
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Pattern E
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Text Animation
Text animation is applied to emphasize important texts.
Title text is animated by word. Sentences are animated by line with adjustments in position and transparency values.
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Title Text
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Sentence Text